Lately, the Pirelli Digital Solutions Center (DSC) in Bari, Italy was officially opened. Established in May this year, the center is Pirelli’s first development center fully focused on digital innovation, and the first batch of employees have already started performing duties.

Among the key projects being developed are the big data platform for the collection, transformation and analysis of all the data from the company’s various ecosystems. This instrument enables the processing of algorithms to speed up product development, further improve its quality, maximise machine efficiency, optimise commercial effectiveness and create new digital services.

In addition, thanks to the new algorithms – supporting all company and factory functions – Pirelli will be able to conduct studies directly on the tyre’s “Digital Twin”, the digital replica of the physical product that enables the design and development of new performance analyses on virtual prototypes. In addition, thanks to the Industrial Internet of Things it will be possible to optimise the supply chain through predictive modelling of demand and improve production processes, predict maintenance of machinery with benefits in terms of cost and development times and savings of energy consumption and transformation costs.

The Innovation room of the center allows true digital co-working with around 500 people of the Pirelli digital team worldwide. It will also facilitate collaboration with Pirelli headquarters, Pirelli’s 18 plants in the world, suppliers, clients and the various university in innovation projects and skills exchange.